The trans-disciplinary project facilitates collaborative and creative design solutions to complex, open-ended problems in specific contexts. It provides intense learning experiences in making and doing, across the different disciplines. 

Are the brands ready for the future??

As branding & advertising, have become more fundamentally connected to technology, and innovations, design began to evolve. This has brought in innumerable possibilities, but we’re often anxious about what could be the best ideology in this new landscape? Brands, now days could be seen striving to carve a niche for themselves which sets them apart in the current market settings and consumer base but also directs them to a successful market positioning in the future. Assessing the trajectory of how brands nationally and globally have undergone different levels of interventions with their creative strategy in this competitive industry is must. Brands pitch to ideas well attested on the scales of creative interventions, but does it hold the capacity to sustain? What are the parameters of innovation a brand can map itself to, today or tomorrow? Let’s introspect!!!