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Research

11

INTERNATIONAL

CONFERENCE

PRESENTATIONS

22+

JOURNAL PUBLICATIONS

01

EDITORIAL BOOK

  • “Recognising the scope and sustenance of Braille Literacy amongst the visually challenged individuals of today” Presented at an International Conference on Advances in Management and Technology (ICAMT-2024). Held virtually on 22nd - 24th Feb 2024 organised by Jaypee Business School, Noida UP, India. 

  • “Understanding the Role of Communication within Rural India: A case study on "Protovillage, Andhra Pradesh" Presented at International Conference on Cultural Diversity for Sustainable Development in Art and Design (CDSDAD). Held virtually on 23rd - 24th June 2023. Published in ShodhKosh: Journal of Visual and performing Arts (UGC-CARE 2023) July-Dec (2023) 4(2 CDSDAD): 1-16. ISSN (Online): 2582-7472. 10.29121/shodhkosh.v4.i2CDSDAD.2 023.568

  • “Can Augmented Reality transform brands perspective towards Communication?” Presented at th e 2 nd International Conference on Media Science & Digital Communication. Held virtually on 3 rd - 4 th Dec 2022 organised by TIIKM Sri Lanka & MSDC.

https://www.granthaalayahpublication.org/Arts-Journal/ShodhKosh/issue/view/13

  • “Understanding the Sustainable Futures of Packaging through the eyes of Brands” Presented at an International Conference on Humans and Technology (ICHT). Held virtually on 23rd - 24th June 2022 organised by MES College Marampally, Kerela, India. Published in AIP Conference Proceedings (SCOPUS & WOS) May (2023) 2773: 030009-1 to 030009-16. AIP Publishing. DOI- https://doi.org/10.1063/5.0138557

  • “Is Accessibility the next brand consideration in the gaming industry? – A Critical Case Study of the game ‘The Last of Us-2’ Published in The Seybold Report- an International open access SCOPUS indexed journal (Q3)  Vol 17 - Issue 06, 1255-1269. June 2022. ISSN 1533-9211. DOI: 10.5281/zenodo.6731435.

https://seyboldreport.org/article_overview?id=MDYyMDIyMDYyNTM3NDc2ODc1

  • “Footprint of Covid 19 pandemic on the socio economic and cultural aspect of brands globally” Presented at 33rd International Conference on Literature, Humanities, Education and Social Sciences (LHES2-22). Held virtually from Barcelona, Spain from 9th- 11th Feb 2022 organized by Dignified Researchers in Humanities & Social Sciences (DRHSS). Won the Conference Oral Best Paper Award. Published in The Seybold Report- an International open access SCOPUS indexed journal (Q3)  Vol 17 - Issue 08, 1958-1972. Aug 2022. ISSN 1533-9211. DOI: 10.5281/zenodo.7042615

  • ‘How Will Al Help a Brand Elevate their Marketing in Future?’ Presented at One day Interdisciplinary International E-Conference on 'Ideas, Achievements & Resolve' organised by Dept. of Economics, Ratnam College of Arts, Science & Commerce, Mumbai on July 15, 2022. Published in "Ajanta"An International multidisciplinary quarterly research journal (UGC listed jounal no 40776), ISSN: 2277- 5730, Volume 11, Issue 3, July-Sep 2022

http://pubs.aip.org/aip/acp/article-pdf/doi/10.1063/5.0138557/17792659/030009_1_5.0138557.pdf

https://seyboldreport.org/article_overview?id=MDkyMDIyMDcwMjQyNDE2MTEy

  • “Crisis Communication- Rise of new brand language in India” Presented at 7th International Conference on Social Sciences (ICOSS 2020). Held virtually from Sri Lanka on 17th- 18th Sep 2020 organized by The International Association on Social Science and Humanities. Published in International Journal of Psychology & Education (SCOPUS indexed) (2021)58(1): 5864-5876. ISSN: 00333077

http://psychologyandeducation.net/pae/index.php/pae/article/view/1998

  • “Myths prevailing in Indian Advertising” Published in open access International Journal of Scientific & Technology Research (IJSTR) Volume 9 - Issue 2, February 2020 Edition. ISSN 2277-8616. 

https://www.ijstr.org/final-print/feb2020/Myths-Prevailing-In-Indian-Advertising.pdf

  • “Green Marketing- shaping a new competitive strategy in Indian Industry” Presented at International Conference on multidisciplinary research on challenges to change & development. Held in Bengaluru on 19th Feb 2020. Published (print) in UGC-CARE journal ‘Our Heritage’, Vol 68, Issue 54 Feb 2020, ISSN 0474-9030.

  • “Art of Advertising is Infotainment” Print Publication in IMPACT- IJRHAL, Vol 6, Issue 2, Feb 2018

  • ‘Perception through the Advertising Age- A critical study on Social & Environmental aspect’ Published in International Journal of Research & analytical Review (IJRAR), E-ISSN: 2348- 1269, P-ISSN: 2349- 5138, Volume 6, Issue 2, June 2019

  • "Indian Advertising changing Indian Cultural Ethics, Beliefs & Lifestyle" Published in proceedings of international conference of Performing & Visual Arts (ICPVA), ISBN: 978-983-40420, Jan 2019

  • ‘Online Advertising- Transforming the masses"- Published in International Journal of Emerging Multidisciplinary Research (IJEMR), ISSN: 2546-1583 Volume 2, Number 1, March 2018

  • “Visual Persuasion- A Creative Aspect in Communication” Print Publication in International Journal of Humanities & Social Sciences (IJHSS) by IASET, Vol- 7, Issue-3, April-May 2018.

  • “Design  Thinking...Inspiring  Innovation,  Transforming  Humanity” Presented at World Conference of Design & Arts, Berlin,  Germany.  Held  in  June  2018  & Published in Global Journal of Arts Education (International Journal), Vol 8 No 3(2018) November, ISSN 2301-2560.

https://sproc.org/ojs/index.php/gjae/index

  • “Influence of Animation in Modern Age Advertising” Print publication in ‘Ajanta’- An International multidisciplinary journal (UGC Recognized), by Indo Global Chamber of Commerce, Industries& Agriculture in June 2018.

  • “Indian Art Education & Career Opportunities: A Critical Analysis on Commercial Art” Presented at 19th International Conference on Communication, Visual Arts  &  Design, Toronto, Canada  in June 2017 & published at WASET International Journal of  Humanities  &  Social  Sciences  (WoS Index), Vol 11, No 6, 2017.

https://publications.waset.org/10008389/indian-art-education-and-career-opportunities-a-critical-analysis-on-commercial-art

  • "Social Media – A Revolution in Indian society" Published in International Journal of Emerging Multidisciplinary Research (IJEMR), ISSN: 2546- 1583 Volume 2, Number 2, June2018

  •  ‘New Age, Newer Ways’ Presented at 3rd International Conference on Arts & Humanities, Bali, Indonesia. Held in September 2016.

  • "Significance of Design and Design Thinking in Advertising" Print Publication in Anukriti- an International multidisciplinary research journal, BHU, India. Edition: September 2012 Issue No.5. ISSN: 2250-1193.

  • "Significance of Political Advertisements in Indian Society: A critical analysis on Swachh Bharat Mission" Published in Journal of Management Practices, Humanities and Social Sciences (JMPHSS), ISSN: 2604- 6423, Volume 2, Issue 2, Dec 2018

  • "Changing scenario of society under the influence of art & advertising" Print Publication in “Artland” Art magazine, New Delhi, India. Edition: April 2010 Issue No. 37.

Book Chapter

  • "Ethics: The quintessential advertising strategy in India" chapter published in book “Multiple Dimension of Visual Arts- Research & Exploration” by Dr Mandakini Sharma & Dr Deepak Sinkar. September2021. Loksanskruti Prakashan Pune. ISBN 978-93-83369-21-8.

Book
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