Abstract

What processes and systems can generate ideas that help guide the future of any brand or business? How can we connect with the audience, inviting them to become a part of a collective experience through systems and narratives? Explore the landscape of business systems through the lens of research, strategic thinking, and value proposition.

We do understand that brands are an intriguing space that affects consumption, lifestyle, and behavioral choices. Local Markets also hold a reasonable share of quality products and services. Observing such local brands and thinking a design intervention for them will not only create awareness amongst the urban consumers but will also enable to position them in urban market scenarios. Understanding how to formulate strategy and communicate values for any such brand or businesses for present and time ahead.

Learning Outcome

• Local Markets and Businesses their establishment, requirements to stand in a cluster of high-end brands. 

• Contextual Studies: Through an intensive secondary & primary research student will develop the understanding of local businesses and marketing challenges in the context of branding and identity design.  

• Brand building exercises to identify the core consumer need and encapsulate the same into brand core.

• Brand Value/Position Interpretation and usages of contextual visual narrative to communicate Brand value/position

• Brand Communication Gain comprehensive understanding of business and marketing challenges by aligning business goals with effective use of visual design and design thinking process.

• Brand Development Understanding of how an idea needs to be carefully crafted to build a perception in the consumer’s mind.