Rage N Raga

Brand Identity

Software used- Adobe Illustrator, Adobe Photoshop

BRAND OVERVIEW

Rage N’ Raga is a record label company. The company is hypothetically founded in 2025 by a young passionate music connoisseur with a deep appreciation for both retro nostalgia and modern dynamism. Rage N’ Raga is the first of its kind to bring a fusion of unique sound curation by focusing on analog warmth & storytelling from retro eras, and blending it with modern experimental themes. It is home to an all-star roster of multi-platinum, award-winning legends and superstar artists of all eras.

BRAND VISION

"Reviving the soul of the past, amplifying the echoes of the present”— the brand exist to redefine nostalgia, crafting music that transcends eras and resonates with the hearts of generations to come.

BRAND MISSION

Through research, innovation and experimentation, we strive to establish a balance of rhythm where past meets present, making music a true immersive experience.

BRAND PHILOSOPHY

It is not just another Indie label, it is bridging eras through both sonics and visuals.
It is not just digital, it is embracing vinyl, analog warmth, and storytelling formats that give music a physical presence again.

BRAND PURPOSE

As the name alone echoes of an emotional duality and cultural resonance, the core purpose of this brand is to evoke timeless expressions through music with the unbeatable fusion of analog nostalgia holding on to the pulse of modern beats, empowering artists to craft stories that are bold enough to transcend eras, cultures, and genres.

BRAND VALUES

Approachable- Rage N Raga thrives on creating a community, not just a customer base. Whether you're a long-time vinyl collector or a first-time buyer, our team is always open to connect. From helping you choose your first record to tracking down rare pressings, we’re here to guide, chat, and vibe with you—because music is better when shared.
Friendly- We’re not just a brand—we’re your backstage pass to the vinyl world. Rage N Raga aims to make every customer feel like part of the band. No judgment, no pressure—just great records, good conversations, and a friendly hand to help you explore genres you never knew you’d love.
Transparent- From clear pricing to honest condition grades on every record, we believe in keeping it real. No fine print, no fuzzy details—just open communication that helps you trust every crate you dig through, whether you're online or in-store.
Expertise- Rage N Raga is built by audiophiles, crate diggers, and music nerds who live and breathe vinyl. Our knowledge isn’t just technical—it’s emotional. We know the pressings, the backstories, and the sounds that move people. Every recommendation is backed by passion and decades of music love.

BRAND ARCHETYPE

"The Hero" persona of the brand positions it as a bold courageous personality which holds the power to bring meaningful changes, not just in the industry but in its users as well.
"The Everyman" archetype brings forth the user centric, grounded and emotionally resonant approach of the brand making it deeply connected and profoundly soulful.

Kepferer's Identity Prism

TARGET AUDIENCE

Rage N’ Raga intends to -

keep their primary target audience as Gen Z and young millennials- an audience that romanticizes the past while deeply feeling the emotions of the present, from indie fans to retro revivalists.
tap into niche but passionate music communities like vinyl collectors, music enthusiasts, dark pop lovers, lo-fi hip-hop audiences, etc.
foster a cult-like following rather than chasing mainstream mass appeal right away.

VISUAL GUIDELINES

Sketches & Iterations

The icon of Rage N’ Raga Record Studio is a bold visual identity that fuses emotion and rhythm. The circular design, echoing a vinyl record, centers around a deep red core symbolizing passion, energy, and the raw intensity of musical expression. The stylized “R” wrapping through the grooves signifies the blend of “Rage” and “Raga”, contrasting yet harmonizing elements representing the studio’s dedication to both powerful modern beats and classical undertones. This emblem captures the studio’s spirit: where tradition meets rebellion, and every sound tells a story.

Logo Construction

The logo consists of two key elements: the icon and the wordmark. It's the foundation of brand identity, a symbol designed for instant recognition. To ensure consistent brand presentation, it's crucial to use the logo as outlined in the guidelines.

Logo Variations

To ensure brand recognition across all platforms, the logo has been designed with adaptability in mind. This means crafting both vertical and horizontal versions that can be used depending on the media format.

Clear space & size

The Rage N Raga logo holds sufficient clear space to maintain its bold visual presence and brand impact. This space ensures that the logo remains as the focal point, free from visual clutter caused by surrounding text, images, or graphic elements. The clear space being an essential aspect of the logo design, allows it to be recognized instantly and preserving its integrity across all mediums.

Brand Colors

The brand's color palette contributes largely to its visual identity and therefore heavily influences consumer perception, reception and recall.

The primary colors are rooted in two iconic tones: “Vinyl Black” and “Rebel Red.” The deep, timeless black—"Vinyl Black"—represents the core of what we stand for: boldness, authenticity, and the soul of analog sound. It’s inspired by the classic vinyl record and evokes a sense of nostalgia, raw power, and underground culture. This color grounds the brand in a rich musical legacy and reflects its commitment to quality and depth.

"Rebel Red" brings contrast and attitude, symbolizing passion, rhythm, and fearless self-expression. It embodies the heartbeat of Rage N Raga, being loud, unapologetic, and full of life. This shade captures the fire of a rebellion and the energy of live music, sparking a visceral connection with the audience.

The secondary colors bring balance to the bold energy of Rage N Raga. These iconic shades complement the primary palette and ensure clarity, contrast, and flexibility across all brand materials. White (#ffffff) acts as the canvas for the stories. It allows the power of visuals and vinyl covers to shine without distraction, bringing space and focus to the design. It symbolizes clarity, openness, and the timeless appeal of analog simplicity.

Ash Drift (#c4c1b7) adds a touch of vintage soul. Inspired by aged album sleeves and worn turntable dust covers, this muted tone grounds the visuals in warmth and nostalgia. It adds depth without overpowering, pairing effortlessly with bold black and red to create a cohesive, character-rich identity.

Brand Typography

Brand Iconography

Rage N Raga's iconography captures the spirit of vinyl culture -bold, rhythmic, and nostalgic. From turntables and speakers to music notes and the iconic rock hand gesture, each icon represents the raw energy and emotional depth that define the brand. These visuals are not just decorative, they’re echoes of the sound, soul, and subculture we celebrate.

Brand Illustration

"Rhythms of Raw Rebirth," symbolizes Rage N Raga’s core essence where brokenness becomes beauty and sound becomes soul. The shattered, reassembled sculpture reflects the raw emotion and timeless resilience found in vinyl music. Just like the cracks filled with gold, every imperfection tells a story reborn through rhythm, rebellion, and realness.

Rage N Raga

BRAND OVERVIEW

TARGET AUDIENCE

VISUAL GUIDELINES

BRAND MERCHANDISE

BRAND
MERCHANDISE